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STōK Decaf Cold Brew Coffee Advertising Research Project
Date
May 2025
Class Project
ADVRT 3010 - Strategic Planning for Advertising and PR
Presentation Link
Digital presentation on STōK Decaf Cold Brew Coffee through secondary research, content analysis, and primary research including interviews and surveys. Insights gathered were used to craft and test a strategic message and tagline, culminating in a reflection on key takeaways and their application to future campaign planning.
View presentation here:
https://iowastate-my.sharepoint.com/:p:/g/personal/mburch06_iastate_edu/EUHpGUlURUBJtRPDqFxuTNIBqPw6UC5-4I0sVf_uzVj2kQ?e=tZVhLC
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